100th Grey Cup: Do Your Duty

Suddenly the pieces, so impossibly scattered at one time, all fall into place – and now we all have some work to do.

The Argos did their part, acquiring Ricky Ray so they could play in the 100th Grey Cup (which they happen to be hosting). Eleven months later they find themselves about to play in the big game. The planners of The 100th Grey Cup Festival also did their part, organizing over 50 eye-popping events that are taking place over massive chunks of downtown.

It’s like some kind of perfect storm formed over this exact week, and this exact city so that something much bigger may be achieved. More than being a football team (and the most accomplished sports team in Toronto right now) the 2012 Argos are a means to an end. The 100th Grey Cup, as much as it is a celebration of OUR game and OUR heritage, is about reintroducing the CFL to a city that has long regarded it as second rate.

This false perception has been allowed to stand for far too long – and 2012 is the year for us to collectively explode this idea.  The best live football to behold in Toronto is Argonaut Football, and Argonaut Football is second to none.  Period.

The planners of The 100th Grey Cup Festival have been on a mission to make it loud, large, fun and impossible to ignore. The football team has overcome incredible adversity to emerge as the home team for the big game.  The mission now falls to you, hinging on you to do your part. Cue the noise. Crank the talk radio and sports pages. Paint this town Argo Blue.

Now is NOT the time to be partying with the choir.  You need to be making believers out of the non-believers. You need to bring people to the Argo tent and convert them into fans. That’s your job. That’s your duty.

There has never been a better environment for YOU to grow the game in our city. If you fail to act now, you may never see a better opportunity.

About Jarrett Rusnak (40 Articles)
Jarrett Rusnak is President of Dacian Productions Inc.  He concentrates his efforts on writing, producing and directing, though you will also find him behind a camera capturing images, or in an edit suite pushing buttons. He blogs recularily ( and has a habit of referring to himself in the third person when writing bios. Jarrett lives in Toronto, but remains a prairie boy at heart (born and raised in Regina). He has been working in the film & television industry since 1995.

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